Protect Your Business from the Growing Threat of Zelle Scams

In 2021 alone, businesses lost over $440 million to scams on the popular payment platform Zelle. For small businesses, falling victim to one of these increasingly sophisticated scams can be devastating,

So how can you protect your business from falling prey to these costly scams? In this article, we'll break down exactly how Zelle business account scams work, the red flags to watch out for, and the steps you can take to secure your transactions. Armed with this knowledge, you can continue to take advantage of Zelle's speed and convenience without putting your hard-earned money at risk.

Understanding Zelle: How the Popular Payment App Works

So, what is Zelle, and how does it differ from other payment platforms? Zelle is a peer-to-peer (P2P) payment processing app that allows users to send money directly between bank accounts.

Zelle allows users to integrate with major banking apps and financial institutions to enable instant transfers using only an email address or phone number.

Zelle was created by Early Warning Services, a fintech company owned by seven of the largest banks in the U.S., including Bank of America, Wells Fargo, and JPMorgan Chase. This gives Zelle an advantage over competitors like Venmo or PayPal, as many users can access it directly through their existing banking apps without needing to create a separate account.

Why is Zelle Attractive to Scammers?

Since Zelle transfers happen instantly and link directly to users' bank accounts, it's much harder to dispute or reverse a fraudulent transaction than other payment methods.

Unlike credit card companies or platforms like PayPal, which offer robust fraud protection, Zelle's upfront payment model is more akin to an instantaneous wire transfer. Once the money is sent, it's in the recipient's account. This means scammers can quickly extract money and vanish.

How Zelle Business Account Scams Work

While tactics always evolve, most Zelle business payment scams fall into a few common categories.

Overpayment Scams

The overpayment scam is one of the most prevalent scams targeting businesses selling products online, particularly on online marketplaces like Facebook Marketplace. Typically, a scammer poses as a customer and contacts a seller about a high-value item. They offer to pay with Zelle and ask for the seller's email address to send payment but instead send a fake email, claiming the seller needs to upgrade to a "business account" to receive the funds. The scammer then pressures the seller to send money for the upgrade fee, often claiming they've included extra funds to cover it.

Of course, no actual payment was ever sent, the upgrade fee is bogus, and any money sent by the seller goes straight into the scammer's pocket. By the time the seller realizes they've been duped, the scammer is long gone.

Phishing Emails and Fake Zelle Websites

Another common tactic is sending phishing emails or text messages that appear to be from Zelle. These phishing scams might claim suspicious activity on your account or that you need to "verify" your information to accept a pending payment.

But any links will direct you to a fake website designed to steal your login credentials or inject malware on your device. Scammers can then use that information to access your actual Zelle account and make unauthorized payments.

Impersonation Scams

Scammers may also pose as legitimate charities, job postings, or other seemingly trustworthy entities and request payment via Zelle. Using real organizations' names and logos, they aim to trick businesses into thinking they're making a legitimate transaction.

These scammers often pressure victims to act quickly, making urgent payment requests for a donation or limited-time job offer. In reality, any money sent is stolen, and the scammer disappears.

The Financial Toll of Zelle Scams

Online scams aren't just a headache—they're a significant financial threat. In an analysis of just 18 months of transactions, the four largest US banks reported a staggering $213 million in losses from over 192,000 cases of Zelle fraud and scams.

For the small business victims, the impact can be devastating. And because of how Zelle is structured, that money is often impossible to recover once sent.

Red Flags: How to Spot a Zelle Business Scam

So how can you protect your business from these costly Zelle scams? The first step is knowing what to look for to identify fraudulent activity. Here are some common warning signs that you may be dealing with a scammer:

• Unsolicited requests for sensitive information, like login credentials or full bank account numbers
• High-pressure tactics and demands to act immediately, often claiming dire consequences for delay
• Typos, grammatical errors, and unprofessional language in emails or texts claiming to be from Zelle
• Requests for money transfers in order to receive a payment, claim a prize, or secure a job offer
• Zelle "payments" for more than the agreed-upon amount for a transaction
• "Buyers" who refuse to meet in person or allow you to verify their identity before a sale

If any of these red flags pop up in your Zelle interactions, proceed with extreme caution. You're likely being targeted by a scammer.

Prevention Tips: Dos and Don'ts for Secure Zelle Transactions

In addition to watching for warning signs, businesses can take proactive steps to secure their Zelle transactions and avoid falling prey to scams:

Do:

• Only use Zelle with trusted, verified customers and clients
• Confirm receipt of payments before transferring any goods or funds
• Contact Zelle directly to verify any unusual account activity or upgrade requests
• Set up two-factor authentication on your Zelle account for added security
• Educate your staff on spotting and avoiding potential scams

Don't:

• Send money to anyone you don't know or trust, especially for an emergency, prize, or job offer
• Give out sensitive info like logins or bank account numbers over email or text
• Click on links in unsolicited messages claiming to be from Zelle
• Let yourself be pressured into acting hastily - legitimate requests will allow you time to verify

Generally, it's always wise to maintain a healthy skepticism when dealing with unsolicited requests or deals that seem too good to be true online. Trust your gut, verify everything, and remember - saying no is okay if a transaction feels off.

For more information and the latest updates on financial scams, you can visit:

• The Federal Trade Commission's Scam Alert page
• The Better Business Bureau's Scam Tracker
• Zelle's Security and Safety Education Center

I've Been Scammed on Zelle - Now What?

Even with the utmost caution, scams can still happen. Quick action is crucial if your business finds itself a victim of Zelle fraud. Here are the steps to take:

1. Immediately contact your bank's fraud department to report the scam and see if they can halt or reverse any unauthorized transactions.
2. Report the scam to Zelle through the app or by calling their customer support.
3. If the scam occurred via a third-party platform like Facebook Marketplace, report the suspicious activity there as well.
4. Gather any evidence you have of the scam, such as emails, screenshots of conversations, or receipts, and file reports with your local police and the FBI's Internet Crime Complaint Center.
5. Watch your business accounts closely for any further fraudulent activity in the coming days and weeks.

Recovering money lost in a Zelle scam can be difficult. Because these transfers occur instantly and directly between bank accounts, Zelle and banks or credit unions often have limited ability to reverse them.

While reporting the fraud and pursuing all avenues is important, businesses should be prepared for the unfortunate reality that they may not see that money again. Focus on preventing further losses and supporting any investigation into the scammer.

For more help and resources, businesses can turn to organizations like the Better Business Bureau and the Federal Trade Commission, which provide guides on navigating fraud recovery and support for victims.

Staying Safe and Thriving with Zelle

Zelle business account scams are a serious and growing threat, but with awareness and proper precautions, they don't have to derail your operations. By understanding how these common scams work, watching for red flags, and maintaining secure practices, you can confidently harness Zelle's speed and convenience to enhance your payment processes.

Don't let scammers exploit the convenience of Venmo to harm your business. At PayKings, we provide fraud prevention services to help protect your business, even with high-risk transactions. Contact us today to protect your hard-earned success and maintain the trust of your customers in the digital age.